Cupcakes are all about eating.  And eating is as much about seeing (and smiling) as it is about tasting (and smiling some more).  Especially when what you’re eating is cupcakes!

And if you think about it, what a cupcake looks like is as much about what the baking cup looks like as what the frosting and decorations look like.

We think a lot about that.  And we want to help you make your baked goods as special as the reasons you bake them.  So our goal with this site is to give you an honest look at your baking cup options and the tools to help you decide what cupcake combinations you want to bake.  And, we definitely want you to have some fun while doing it.

As of today, you can pick a recipe that we’ve developed (cake + cup + frosting/decoration) from within several well-organized categories.  Or you can use the Create-A-Cupcake tool to generate your own recipe with a custom cupcake shopping list and instructions.

• There are enough elements to make over 7,000 possible combinations.  And we’ll be adding more on a regular basis.

So WELCOME to the all new CupcakeCentral.com from Reynolds Baking Cups.

We hope you’ll visit often.  And whether you’re preparing for a special occasion, spending quality baking time with the kids, or simply looking for some sugary cupcake happiness, we hope you’ll find the site a source of inspiration, cupcaking knowledge…and a lot of fun!

PS We’re new to this social media stuff, so bear with us while we get our footing.